Cellie Gonsalves
Director

A senior executive with over 30 years of experience in strategic planning, marketing & sales, operations and business disciplines as a line and staff executive. She has had a successful track record of building market share and developing innovative new opportunities. Her strong strategic and implementation skills and practical experiences in the corporate world result in pragmatic solutions that deliver competitive advantage.

Cellie was formerly Senior Vice President, Marketing, for HSBC Canada where she initiated and implemented major strategic thrusts and developed a market "Positioning" stance to create a distinctive image and "top of mind" awareness of the Bank.

Cellie spent eight years in various Executive positions at Royal Trust responsible for Personal Banking, Lending, Direct Marketing, and Credit Card - marketing, operations and customer Service. She was an Executive member of the Royal Bank/Royal Trust Integration team responsible for Client Impact Communications.

Prior to Royal Trust, Cellie spent nine years in both line and staff Senior Management positions at the Bank of Montreal. She began her career in the packaged goods industry in the United Kingdom and with Colgate Palmolive in Canada.

Cellie has been a speaker at various Financial Services conferences and guest lecturer in the MBA Program at the University of Toronto and McMaster University. She is a graduate of Salford University in the United Kingdom. She has successfully completed the Canadian Securities Course.

She is currently a Partner with ACCM Consulting Group focusing on Strategic Planning and founder and owner of Cyberflowers.com on online flower and gift store.